Your DNA sample is only identified by the bar code that was on the kit you sent back to our lab. The lab has none of your personal information. In addition, the lab will destroy your DNA sample after 90 days. Note that the data extracted from your sample will be available indefinitely on our site unless or until you choose to delete it.

You have complete control over how you label your account (which is the name that displays on your reports and your raw DNA file). This is another way to protect your privacy when you choose to store or send any of this information to others.

We believe your DNA data belongs to you. Unlike other DNA companies, we will never sell your DNA data, your personalized reports or any of your personal information, including your email, to anyone.

Once your personal DNA data file is loaded to your account and your reports are run, you can delete your data, your reports and/or your account at any time. Although we recommend you save your data and your reports to your computer somewhere safe if you choose to delete anything.

Your DNA sample and data are never stored under your name. From the moment your kit ships, your sample is identified only by a coded barcode that is linked to your account — not to your personal identity. Our laboratory analyzes your DNA without ever knowing who you are. This separation is one of the strongest privacy protections a genetics company can offer.

Your raw DNA data files are stored with Amazon Web Services (AWS), one of the world’s leading and most trusted cloud providers. AWS data centers hold recognized industry security certifications and maintain strict physical, network, and environmental protections.

Your data is encrypted both in transit and at rest, and access is limited to authorized personnel using multi-factor authentication. [CONFIRM these are enabled on your AWS setup — only publish the specifics you can stand behind.]

You can view, download, or delete your raw DNA data, your reports, and your entire account at any time from your dashboard — no need to ask us. When you delete your data, it is removed from our active systems. Your physical DNA sample is destroyed by our laboratory within 90 days.

We do not sell your DNA data, your reports, or your personal information, and we do not use your genetic or health data for advertising. If our company is ever acquired or merges with another, we will notify you and give you the chance to delete your data first, and any new owner will be required to honor these same protections.

Your genetic and health information is protected by our Privacy Policy and Consumer Health Data Privacy Policy, and by state consumer-health and genetic-privacy laws that in many ways go beyond federal requirements — including your rights to access, delete, and withdraw consent at any time.